Samsung Predicts Strong Second Quarter

Samsung said it expected its second-quarter operating profits to be between $1.7 and $2 billion, which would be a fivefold increase from the previous quarter.

This was the consumer electronics company's first-ever earnings guidance ahead of its earnings announcement, and Samsung said this is because it "believes that growing interest in the company's quarterly earnings and competing forecasts have led to confusion in the market ahead of the recent earnings release announcements." The company reported its first-ever operating loss in the fourth quarter before swinging to a narrow profit in the first quarter.

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Like many companies, Samsung has experienced some tough times due to the global economic recession, and it has implemented a major reorganization strategy that created two major divisions that cover its cell phones, consumer electronics, liquid crystal displays, and computer chips businesses. Industry analysts said the strong second quarter comes from most divisions surpassing expectations, and the chip and LCD divisions are expected to post a marginal profit after reporting losses in the previous quarter.

The company's mobile phone division is also expected to do well, as it had a strong first quarter with a higher-than-expected profit margin that bestedNokia (NYSE: NOK), and a 2% growth in market share. While Samsung makes a lot of revenue off entry-level phones in emerging markets, the company also has a strong lineup of high-end smartphones like the Omnia HD. The world's second-largest cell phone maker still said the overall market could decline by about 10% for 2009, but it still expects to ship more than 200 million phones this year.

Samsung will give its official second-quarter earnings report July 24.

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